WWTCD What Would The Colonel Do? The KFC Grilled Chicken Was Nowhere To Be Found
The big day is here! No, it isn’t the moment the beautiful lady neighbor agreed to go out with me, but on my calender in bold it states “Kentucky Fried Chicken KFC Grilled-Chicken Product Launch.”
Thus far the test marketing had been superlative. Containing less fat, calories, and cholesterol the new product on the block was ready to take a front counter seat as a healthier alternative to the fast food artery clogging ingredients.
This morning I am the first person through the door at the local KFC. In my possession is a hungry appetite and a pen and paper for my own review. As I break the land speed record from the front door to the service line I was delivered a blow to the head. Not all locations regardless of the population of the town have been set up to offer the new grilled chicken sandwich for sale. Perplexed as usual I could barely utter the words to the polite employee behind the counter. How can this be with all the hype and time for the product launch?
The word communication would be the answer, sort of. As it turns out not only did all the KFC’s not receive the okay to offer the new product today but the employee had no information as to when they will be approved.
In no way did she act indifferent about the situation. It sounded as if her goal was to try the product as soon as possible. I got handed an address and phone number (which in no way were they obligated to do) of the closest Kentucky Fried Chicken location that offers the grilled chicken.
Since the corporation didn’t articulate their thoughts and game plan correctly the local branch lost several customers today. When I left the premises a husband and wife, and three co-workers were right not far behind.
I learned many phenomenal lessons from my parents (missed more each day) and one of them is to be proud of your community and try to keep money within a close proximity of where you live. Each dollar spent helps keep the economic blood flowing and the publicity of the town positive.
These words are something I hope that the representatives of Kentucky Fried Chicken heard today. Every intention was made to support a new product and do so within a few miles from the home. The best laid plans. The rest of the quote we can finish later, because I’m hungry.
Craig Fenton is the creator of Painting My Room In A Colorful Way (the ultimate speaking and writing course with written, audio, email, and phone coaching). He is the author of the Jefferson Airplane book Take Me To A Circus Tent and the Jefferson Starship Have You Seen The Stars Tonite. Craig lectures with a one time member of the Grateful Dead and a legendary American Rock & Roll Photographer.